Thanks to PhotoShelter for thier recent webinar interview with Forbes Magazine Senior Photo Editor Michele Hadlow. Her fantastic interview inspired this blog post. I highly recommend checking it out: Listen to the Interview
After listening to this most insightful interview with Michele Hadlow, I decided to share my own experience shooting for Forbes and working with Michele.
Although I have worked with Michele more recently I chose a photograph from my archive that I feel is the perfect shoot to deconstruct for the purpose of this blog post.
I was hired by Forbes to take a portrait of Robert Mitchell, an investor, in the business of yellowcake uranium, which is a controversial, serious topic. I started my process with research about the Uranium oxide, or “yellow cake,” which is the uranium concentrate powder, which can be turned into nuclear reactor fuel.
So, through this example, you can see how I utilized what Michele outlines in her recent webinar, which includes:
+ Do your homework about the publication you are shooting for and your subject
+ Don’t just do typical work that you think they expect
+ Show your willingness to experiment & let your creative voice come through
+ Show variety
+ Take a chance
+ Deliver an image, which captures how fascinating the subject really is. Your research should reveal more subtleties about your person, it is then your responsibility to highlight those visually. The editorial photographer creates an image which is revealed in greater detail in the article. Beyond great lighting, a great photographer is able to tell a story in an image.
+ If you have genuine enthusiasm & interest in your subject, it will come through in your image.
Above is the photograph where I’ve deconstructed my process. It’s a wonderful thing to be hired by an experienced photo editor like Michele b/c of the trust that she has for her photographers. Because she really understands the value of good photography, we are given greater creative freedom to deliver something worth publishing. Our challenge as photographers is how to draw out the essence of the storyline, this is just one example of one photographer’s creative process.